Marketing Meeting of the Minds
The Evolution Of The CMO. Are You Prepared For The Next Evolution?
Who Should Attend
Chief Marketing Officers, VP of Marketing, Director of Marketing, Digital Marketing
Topics To Include
Full Funnel Marketing Scorecard
Evaluating performance across the buyer journey. Optimizing results: iterating on marketing insights from ad to site visit.
Ad Tech Changes and Innovations
Today's CMO: fluent in technology, data analytics, and business strategy.
Customer Experience and Personalization
Understanding and optimizing the customer journey with smart personas. Demonstrating the value of tailored content: how to develop and deliver to smart personas. Architecting a high-performance measurement and optimization marketing team.
Digital Transformation and AI Integration
Delivering personalized content using third-party data enrichment. Multi-channel media activations, startup business targeting, premium DOOH (Digital Out-of-Home) inventory. Utilizing Google, Facebook, LinkedIn, Twitter for targeted campaigns. The importance of AdTech capabilities and precision targeting with real-time data sources.
Importance of a Constantly Measurable and Improving User Experience
Characteristics of a non-static, ever-evolving website. Demonstrating the value of tailored content and how to develop and deliver to smart personas.
Timeline of Event
Tuesday, August 20th, 2024
What Attendees Said
Thank you so much for this event, I really gained a lot of insights from the presentations and discussions! I am really looking forward to attending more of your sessions and learning from others!
I enjoyed participating in and learning from the discussions with other professionals the entire day. I was able to share some of my knowledge and expand it further from knowledge shared by others. All in all, I felt it was a very good experience.
Thank you! It was a great discussion, very informative and I love hearing the insights from all these professionals. I'd love to participate in the future.
Great conversations, thank you!
Thank you for the great event!
For More Information or to Register
Contact us to learn more about delegate attendee or sponsorship opportunities.